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Frisch, Carlienne, 1944-

Hearing the pitch : evaluating all kinds of advertising / Carlienne Frisch. - 1st ed. - New York : Rosen Pub. Group, 1994. - 48 p. : ill. (some col.) ; 25 cm. - Lifeskills . - Life skills library .

Includes bibliographical references b9s p. 46) and index.

0823916944

93046200 /AC


Advertising--Juvenile literature.
Advertising.

HF5821 / .F73 1994

659.1