Sports industry /

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by McLeish, Ewan,
[ 01. English Non Fiction ] Series: A closer look: global industries Published by : Rosen Central, (New York :) Physical details: 46 p. : ill. (some col.) ; 25 cm. Subject(s): Sports --Economic aspects. | Sports administration. Year : 2010 01. English Non Fiction Item type : 01. English Non Fiction
Location Collection Call Number Status Date Due
Stonepark Intermediate School ECONOMICS ECONOMICS / Careers / McLeish Available

Includes bibliographical references (p. 43) and index.

A global industry -- A growing influence -- Case studies uncovered: Manchester United: a global brand -- Track and field at the Beijing olympics -- Formula one: an industry on the move -- Tennis: a global power for good? -- Becoming an active global citizen.

This book looks at the business of sports, from ticket sales to merchandising to televised broadcasting.